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89%

of successful businesses say anticipating customer needs and providing assistive experiences along the customer journey are critical to growth.

Google/Econsultancy, "An Audience of Individuals", 2017

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How leading marketers use data to drive customer-first strategies

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How successful businesses win consumer experiences Measuring for growth: How leading marketers are shifting strategy with 3 key trends Marketing meets science: How to set your team up for success in a data-first world

Related Data

More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.
Google Data
48%

of experience bookings are happening once travelers arrive at their destination.
Google/Greenberg

Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.
Google Data

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
Google/Greenberg

3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
Google/Greenberg

8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
Google/Greenberg