<

89%

of successful businesses say anticipating customer needs and providing assistive experiences along the customer journey are critical to growth.

Google/Econsultancy, "An Audience of Individuals", 2017

Appears In

How leading marketers use data to drive customer-first strategies

Related Content

How successful businesses win consumer experiences Measuring for growth: How leading marketers are shifting strategy with 3 key trends Marketing meets science: How to set your team up for success in a data-first world

Related Data

More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.
January 2019 Google Data

48%

of experience bookings are happening once travelers arrive at their destination.
December 2018 Google/Greenberg

Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.
December 2018 Google Data

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
December 2018 Google/Greenberg

3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
December 2018 Google/Greenberg

8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
December 2018 Google/Greenberg