92%
of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.
of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.
Google/Econsultancy, "An Audience of Individuals", 2017
More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.
of experience bookings are happening once travelers arrive at their destination.
Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.
Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
In the 12 weeks leading up to a trip, 8X more experiences searches than air searches