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Leading marketers are 58% more likely than the mainstream to strongly agree that first-party data is a strategic asset that informs their decision-making.

Econsultancy and Google, "Marketing and Measurement Survey," n=514, marketing and measurement executives at North American companies with over $250M in revenues; n=133 leading marketers who reported marketing significantly exceeded top business goals in 2016, n=381 mainstream marketers, March 2017

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