1,3-8,11,13 Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1291 online smartphone users 18+
2 When Path to Purchase becomes Path to Purpose, Google/TNS/Ogilvy, U.S., June 2014
9 Google/Nielsen Mobile Path to Purchase, Nov 2013
10 Google Data, 2015, North America. Classification as a "how to" video was based on public data, such as headlines, tags, etc., and may not account for every "how to" instructional video available on YouTube
12 Google Consumer Surveys, April 2015, U.S. Online Population, n=1509