> 60 %

of U.S. travelers would consider an impulse trip based on a good hotel or flight deal.

Google/Phocuswright, Travel Study 2017, base: Leisure Travelers: U.S. n=857, 2017.

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1 in 3

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of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.
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of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.
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