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Mobile searches for condiments and dressing “reviews” have grown over 165% in the past two years.

Google Data, U.S., Jan.–Sept. 2017 vs. Jan.–Sept. 2015.

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No decision is too small for today's consumers

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> 50 %

Mobile searches for “best ___ chocolate” have grown by over 50% in the past two years (e.g., “best dark chocolate” and “best hot chocolate”).
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Mobile searches for soft drinks “reviews” have grown over 75% in the past two years.
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Mobile searches for “best” soft drinks have grown over 150% in the past two years.
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Mobile searches growth for “where to buy” soft drinks have grown over 50% in the past two years.
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> 355K

People have searched for soft drinks in over 355,000 ways in the past two years.
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Mobile searches for soft drinks have grown over 75% overall in the past two years.
Google Data