Mobile searches for the term "best toothbrush" have grown over 100% in the past two years. Appears In Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Related Content Understanding How Micro-Moments Influence Consumers Related Data Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years. In the past two years, mobile searches for "product reviews" have grown over 35%. Mobile searches for "toothbrush reviews" have more than doubled over the past two years. 87% of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.