Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years. Appears In What people did for summer vacation — and how they used search to do it Related Content How one travel marketer turned the typical use cases for video and search upside down How smartphones influence the entire travel journey in the U.S. and abroad How to win travelers in the age of assistance Related Data 48% of experience bookings are happening once travelers arrive at their destination. Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination. 3 X In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches. 8 X In the 12 weeks leading up to a trip, 8X more experiences searches than air searches Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination. Search is the No. 1 channel high-value travelers turn to.
