Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years.

Google Data, U.S., April 2015–March 2016 vs. April 2017–March 2018.

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48%

of experience bookings are happening once travelers arrive at their destination.
Google/Greenberg

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
Google/Greenberg

3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
Google/Greenberg

8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
Google/Greenberg

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.
Google/Greenberg

Search is the No. 1 channel high-value travelers turn to.
Google/Greenberg