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Mobile searches that include “things to do” plus “tonight” grew over 100% in the last two years.

Google Data, U.S., July–Dec. 2015 vs. July–Dec. 2017.

Appears In

What people did for summer vacation — and how they used search to do it

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Related Data

48%

of experience bookings are happening once travelers arrive at their destination.
Google/Greenberg

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
Google/Greenberg

3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
Google/Greenberg

8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
Google/Greenberg

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.
Google/Greenberg

Search is the No. 1 channel high-value travelers turn to.
Google/Greenberg