Skip to Content

Mobile searches that include “things to do” plus “tonight” grew over 100% in the last two years.

Google Data, U.S., July–Dec. 2015 vs. July–Dec. 2017.

Appears In

What people did for summer vacation — and how they used search to do it

Related Content

How one travel marketer turned the typical use cases for video and search upside down How smartphones influence the entire travel journey in the U.S. and abroad How to win travelers in the age of assistance

Related Data

More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.
Google Data
48%

of experience bookings are happening once travelers arrive at their destination.
Google/Greenberg

Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.
Google Data

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
Google/Greenberg

3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
Google/Greenberg

8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
Google/Greenberg