79%

of mobile travelers completed a booking after doing research on their smartphone, up from 70% in 2016.

Related Data

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

Google

Overall restaurant-related searches have grown by double digits in the past two years, while those same restaurant-related searches that include a zip code have declined over 30%.

Google
83%

of mobile business travelers have booked travel after doing research on their smartphone.

Google/Ipsos Connect
45%

of mobile travelers have called to book or to get more information after doing travel research on their smartphone, up from 37% in 2016.

Google/Ipsos Connect
58%

of mobile business travelers have called to book or to get more information after doing travel research on their smartphone, up from 45% in 2016.

Google/Ipsos Connect

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

Google/Phocuswright