79%

of mobile travelers completed a booking after doing research on their smartphone, up from 70% in 2016.

Google/Ipsos Connect, U.S., Traveler Attitudes & Behaviors, 2017, U.S. travelers, A18+ who have taken at least 1 personal or business trip in the past 6 months and are typically sole/shared decision-maker for trips, mobile travelers defined as travelers who use a smartphone, April 2016–April 2017.

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