79% of mobile travelers completed a booking after doing research on their smartphone, up from 70% in 2016. Appears In 3 ways travel marketers can fine-tune their measurement strategy Related Content Micro-Moments Now: Why expectations for 'right now' are on the rise How La Quinta captured travelers—and increased conversions—by leading with data Starwood Hotels uses RLSA to engage high-value travelers with timely ads Related Data Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years. Overall restaurant-related searches have grown by double digits in the past two years, while those same restaurant-related searches that include a zip code have declined over 30%. 83% of mobile business travelers have booked travel after doing research on their smartphone. 45% of mobile travelers have called to book or to get more information after doing travel research on their smartphone, up from 37% in 2016. 58% of mobile business travelers have called to book or to get more information after doing travel research on their smartphone, up from 45% in 2016. Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.
