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People are taking 9 days longer on average to make purchase decisions in 2019 compared with 2015.

Google/LRWGreenberg, U.S., 2019 Path to Purchase Study, n of 1,499 consumer electronics shoppers; Google/LRWGreenberg, U.S., 2015 Consumer Electronics Study, n of 4,000 consumer electronics shoppers, 2015 vs. 2019.

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
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87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
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A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
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85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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