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People are taking 9 days longer on average to make purchase decisions in 2019 compared with 2015.

Google/LRWGreenberg, U.S., 2019 Path to Purchase Study, n of 1,499 consumer electronics shoppers; Google/LRWGreenberg, U.S., 2015 Consumer Electronics Study, n of 4,000 consumer electronics shoppers, 2015 vs. 2019.

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Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
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+60 %

Mobile searches for “best vacuum” have grown over +60% in the past two years.
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Mobile searches for “best wireless headphone(s)” have grown by over 80% in the past two years (e.g., ”best wireless headphones for running,” ”best wireless headphones for working out,” and ”best wireless headphones 2018”).
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Mobile searches for “tv with” have grown by over 60% in the past two years.
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Price is cited as the No.1 reason undecided tech shoppers stop considering a brand.
Google/LRWGreenberg

2 X

more tech purchases were made on mobile devices in 2019 (24%) than in 2015 (7%).
Google/LRWGreenberg