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In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

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Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

86%

of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

Black millennials watch substantially more YouTube on mobile than other millennials.

There has been a 65% YOY increase in watch time for the top travel-related YouTube videos on mobile devices.

87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.