In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

YouTube
86%

of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

Nielsen/Carat/YouTube

Black millennials watch substantially more YouTube on mobile than other millennials.

Nielsen Electronic Mobile Measurement

There has been a 65% YOY increase in watch time for the top travel-related YouTube videos on mobile devices.

YouTube Data
87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

Google/Galaxy