Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Mobile searches for the term "best toothbrush" have grown over 100% in the past two years.

In the past two years, mobile searches for "product reviews" have grown over 35%.

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.