Video performance by social cause

Cause related marketing video performance SVG

Pixability, “Purpose Driven Marketing” Research. Pixability’s proprietary software harvests data from these channels through the YouTube Insights API. *Engagement = Sum of likes, dislikes, comments and Facebook shares, June 2017.

Appears In

Pixability’s CEO shares new cause-related marketing research: Why brands shouldn’t be afraid to take a stand

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24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.
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Views of travel-related videos increased 41% in August and September 2018 compared to 2017.
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Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.
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100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.
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