Video performance by social cause Appears In Pixability’s CEO shares new cause-related marketing research: Why brands shouldn’t be afraid to take a stand Related Content Brands taking a stand: 4 industry leaders on the new rules of brand culture The case for diversity in advertising Related Data 24% of the Top 100 brand’s purpose-driven videos were about women’s empowerment. Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase. Views of travel-related videos increased 41% in August and September 2018 compared to 2017. Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018. Watch time for “morning routine” videos on YouTube has more than tripled in the past two years. 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.