There were more than 100,000 unique searches for "toothbrush" in the past year alone. Appears In Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Related Content Understanding How Micro-Moments Influence Consumers Related Data In the past two years, we've seen more than a 140% increase in searches for the "best" umbrellas. Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years. Mobile searches for the term "best toothbrush" have grown over 100% in the past two years. In the past two years, mobile searches for "product reviews" have grown over 35%. In the past two years, we've seen a more than 60% increase in searches for the "best" deodorants. Mobile searches for "toothbrush reviews" have more than doubled over the past two years.