There were more than 100,000 unique searches for "toothbrush" in the past year alone.

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In the past two years, we've seen more than a 140% increase in searches for the "best" umbrellas.

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Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Google

Mobile searches for the term "best toothbrush" have grown over 100% in the past two years.

Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

Google

In the past two years, we've seen a more than 60% increase in searches for the "best" deodorants.

Google

Mobile searches for "toothbrush reviews" have more than doubled over the past two years.

Google