Only 9% of U.S. travelers “always” know which brand they want to book with prior to researching. Appears In The future of travel: New consumer behavior and the technology giving it flight Related Content How machine learning is changing the game for app marketers 3 ways cruise line marketers can win with digital 3 Ways Travel Marketers Can Fine-Tune Their Measurement Strategy Related Data 48% of experience bookings are happening once travelers arrive at their destination. Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination. 3 X In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches. 8 X In the 12 weeks leading up to a trip, 8X more experiences searches than air searches Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination. Search is the No. 1 channel high-value travelers turn to.