69% of travelers are more loyal to a travel company that personalizes their experiences online and offline. Appears In 3 ways travel marketers can fine-tune their measurement strategy Related Content Micro-Moments Now: Why expectations for 'right now' are on the rise How La Quinta captured travelers—and increased conversions—by leading with data Starwood Hotels uses RLSA to engage high-value travelers with timely ads Related Data 78% of business travelers are more loyal to a travel company that personalizes their experiences online and offline. In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. 46% of shoppers surveyed confirm inventory online before going to store. 59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.
