Global travelers plan to take more short getaways (≤3 nights) than longer vacations (>3 nights) in the next 12 months.

Related Data

48%

of experience bookings are happening once travelers arrive at their destination.

Google/Greenberg

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

Google/Greenberg

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

Google/Greenberg

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

Google/Greenberg

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.

Google/Greenberg

Search is the No. 1 channel high-value travelers turn to.

Google/Greenberg