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Global travelers plan to take more short getaways (≤3 nights) than longer vacations (>3 nights) in the next 12 months.

Google/Phocuswright, Travel Study 2017, base: Leisure Travelers: U.S. n=673, Brazil n=640, U.K. n=635, France n=480, Germany n=553, Australia n=617, India n=707, Japan n=462, S. Korea n=688, 2017.

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48%

of experience bookings are happening once travelers arrive at their destination.
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Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
Google/Greenberg

3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
Google/Greenberg

8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
Google/Greenberg

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.
Google/Greenberg

Search is the No. 1 channel high-value travelers turn to.
Google/Greenberg