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48%

of those who own a voice-activated speaker would like to receive personalized tips and information from brands to make their lives easier.

Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home) A18+, Aug. 2017.

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5 ways voice assistance is shaping consumer behavior

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of experience bookings are happening once travelers arrive at their destination.
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3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
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8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
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