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48%

of those who own a voice-activated speaker would like to receive personalized tips and information from brands to make their lives easier.

Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home) A18+, Aug. 2017.

Appears In

5 ways voice assistance is shaping consumer behavior

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36%

of U.S. travelers would pay more for more tailored information and experiences.
Google/Phocuswright

1 in 3

international travelers are interested in using digital assistants to research or book travel.
Google/Phocuswright
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.
Google/Phocuswright
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.
Google/Phocuswright

> 95 %

While car sales today start online, more than 95% of purchases still happen at the dealership.
Hyundai
47%

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.
Google Survey