of U.S. travelers would pay more for more tailored information and experiences.

international travelers are interested in using digital assistants to research or book travel.

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

While car sales today start online, more than 95% of purchases still happen at the dealership.

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.