42% of those who own voice-activated speakers would like to receive info about upcoming events or activities from brands. Appears In 5 ways voice assistance is shaping consumer behavior Related Data 36% of U.S. travelers would pay more for more tailored information and experiences. 1 in 3 international travelers are interested in using digital assistants to research or book travel. 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership. 47% of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.