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Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.

Econsultancy and Google, Marketing and Measurement Survey, n=514, marketing and measurement executives at North American companies with over $250M in revenues, March 2017

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How successful businesses win consumer experiences

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76%

of people who search on their smartphones for something nearby visit a business within a day.
Google/Purchased
28%

of searches for something nearby result in a purchase.
Google/Purchased

1.5B

People visit 1.5 billion destinations every month related to their Google Searches.
Google Data

"Near me" mobile searches grew 136% YOY.
Google Data
88%

of people who conduct a local search on their smartphone visit a related store within a week.
Google/Ipsos Connect

84 %

Mobile makes up 84% of all "near me" searches.
Google Data