24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Related Data

Video performance by social cause

Cause related marketing video performance SVG
Pixability/YouTube

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

Google Survey

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

YouTube Data

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

Google Data

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

Google Data
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data