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24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Related Data

International Women’s Day reached peak search interest in March 2017 — the same month that global search interest in gender equality reached its highest point.

54%

of people say their phones reduce stress and/or anxiety in their lives.

60%

of people say smartphones help them feel more confident and prepared.

79%

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

75%

of people say their smartphones help them to be more productive.

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.