24% of the Top 100 brand’s purpose-driven videos were about women’s empowerment. Appears In Pixability’s CEO shares new cause-related marketing research: Why brands shouldn’t be afraid to take a stand Related Content Brands taking a stand: 4 industry leaders on the new rules of brand culture The case for diversity in advertising Related Data Video performance by social cause Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase. Views of travel-related videos increased 41% in August and September 2018 compared to 2017. Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018. Watch time for “morning routine” videos on YouTube has more than tripled in the past two years. 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.
