86% of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content). Appears In How YouTube influencers are rewriting the marketing rulebook Related Content The secret to successful influencer marketing? Letting go of control Related Data 5 X increase in earned views on YouTube in the last year. 39s increase in watch time of YouTube content in the last year. In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone. 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Views of travel-related videos increased 41% in August and September 2018 compared to 2017. Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.