Influencers are just as likely as celebrities to drive buying decisions. Appears In How YouTube influencers are rewriting the marketing rulebook Related Content The secret to successful influencer marketing? Letting go of control Related Data < 60 % Watch time for comedy videos has grown over 60% in the least year. 73% of YouTube gamers say they enjoy watching others play games on YouTube. 56% of YouTube gamers say YouTube is where they connect with their gaming community. 2 of the top 5 YouTube channels with the most subscribers worldwide are gaming-related. 48% of YouTube gamers say they spend more time watching gaming videos on YouTube than playing games. 66% of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.