60%

of automotive searches come from a mobile device.

Related Data

On average, new car buyers visit two dealerships before making a purchase.

Googe/KANTAR TNS

Search remains the most commonly used research tool when buying a car.

Googe/KANTAR TNS

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

Google Data
92%

of car buyers research online before they buy.

Google/Kantar TNS
64%

of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.

Google/Kantar TNS

Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.

Pixability/Google