On average, new car buyers visit two dealerships before making a purchase.
Google/KANTAR TNS, U.S., Auto Consumer Barometer 2018, Base: New car buyers, n=519, Q3 2018.
of automotive searches come from a mobile device.
Search remains the most commonly used research tool when buying a car.
Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”).
Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.
Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).
Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).