On average, new car buyers visit two dealerships before making a purchase. Appears In How one auto retailer gets people into the store by helping them at home Related Content Inside the purchase journey of 3 deal-seeking shoppers 3 ways YouTube is steering the car buyer’s path to purchase 3 steps to evolve auto industry marketing Related Data 60% of automotive searches come from a mobile device. Search remains the most commonly used research tool when buying a car. Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years. 92% of car buyers research online before they buy. 64% of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive. Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.
