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Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A’s/Ipsos, U.S., “Implications of the Consumer Journey on Ad Effectiveness,” n=9,600 U.S. residents ages 18–64 and 24 ads, June 2019.

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> 95 %

While car sales today start online, more than 95% of purchases still happen at the dealership.
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65%

of people who took their vehicle in for service first heard about the service center through video.
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