of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

of electronics shoppers say they purchased products they discovered on YouTube.

45% of “dress” searches contain a reference to an event, like a wedding or graduation.

Searches for “best” in the apparel category increased by over 15% over the past two years.

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a color, with black being the most popular.