Watch time of "does it work" videos grew by more than 11X in the past two years.

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

adults in the U.S. watches auto content on YouTube once per month.

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”