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Search is the first place people turn when they need auto maintenance information quickly.

Google/Critical Mix, U.S., Fixed Ops Study (n of 1,500 U.S. consumers 18+ who purchased parts and/or service in the past 6 months), 2017.

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What the auto industry needs to know to close the sale after the sale

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Related Data

> 95 %

While car sales today start online, more than 95% of purchases still happen at the dealership.
Hyundai
95%

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.
Google/comScore

Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”).
Google Data
36%

of U.S. travelers would pay more for more tailored information and experiences.
Google/Phocuswright

1 in 3

international travelers are interested in using digital assistants to research or book travel.
Google/Phocuswright
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.
Google/Phocuswright