Search is the first place people turn when they need auto maintenance information quickly. Appears In What the auto industry needs to know to close the sale after the sale Related Content Don’t settle for the best customer experience in your industry, deliver the best one—period How Hyundai changed course to improve the customer journey For effective video ads, look beyond demographics to behavior and context Related Data > 95 % While car sales today start online, more than 95% of purchases still happen at the dealership. 95% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer. Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”). 36% of U.S. travelers would pay more for more tailored information and experiences. 1 in 3 international travelers are interested in using digital assistants to research or book travel. 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.