Search is the first place people turn when they need auto maintenance information quickly.

Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

Hyundai
95%

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Google/comScore

Mobile searches for “best” + “car seat(s)” have grown over 50% in the past two years (e.g., “best convertible car seat,” “best infant car seat,” and “best toddler car seat”).

Google Data
36%

of U.S. travelers would pay more for more tailored information and experiences.

Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

Google/Phocuswright
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright