> 95 % While car sales today start online, more than 95% of purchases still happen at the dealership. Appears In How Hyundai changed course to improve the customer journey Related Content What on-the-lot foot traffic data reveals about car shopping Related Data 95% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer. Search is the first place people turn when they need auto maintenance information quickly. 62% of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month. 60%+ growth in mobile searches for "__ for me" in the past two years. 80%+ brand metric lifts for intent-based targeting compared to demographic-based targeting alone. 44% of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week.