Skip to Content

More than 40% of auto service shoppers need reactive versus routine maintenance.

Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

Search is the first place people turn when they need auto maintenance information quickly.

Search is the first place drivers turn when they need information quickly.

When buying a car, search is the most commonly used source, including word-of-mouth, TV ads, and even dealer visits.

growth in mobile searches for "__ for me" in the past two years.