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Search remains the most commonly used research tool when buying a car.

Related Data

On average, new car buyers visit two dealerships before making a purchase.


of automotive searches come from a mobile device.

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.


of car buyers research online before they buy.


of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.

Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.