Looking for more guidance on how to create assets for Discovery ads? We've laid out some principles we've noticed are common in effective campaigns:
Make the best use of imagery to stop your audience mid-scroll
Some things to consider:
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- Use high-resolution imagery – at least 1200x628px.
- Aim for tight shots with a core subject that is centrally framed, with professional lighting.
- Work with a strong visual contrast – depth of field, and bold colors attract eyes.
- Keep overlaid text to a minimum. If you really need it, keep it large and simple.
- Keep backgrounds simple.
Showcase images that inspire, to make your audience want to learn more
Some things to consider:
- Show the product or service being promoted.
- Feature a single product per image.
- Avoid stock photography; if using stock, make sure it connects with your brand and story.
Words can help your audience evaluate your message and take action
Some things to consider:
- Give key details about your product and brand so your audience don't have to leave their feed.
- Plan for the right copy lengths – Headlines are 25 characters, Descriptions are 90 characters and the Business Name is 25 characters.
- Write for the conversion, not just the click .
- Use conversational language.
- Write copy in sentence case.
Head to the Creative Guidelines center for further information to help you craft your work across other YouTube and Google formats – presented by Think with Google.
