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Looking for more guidance on how to create assets for Discovery ads? We've laid out some principles we've noticed are common in effective campaigns:

Make the best use of imagery to stop your audience mid-scroll

Some things to consider:

  • Use high-resolution imagery – at least 1200x628px.
  • Aim for tight shots with a core subject that is centrally framed, with professional lighting.
  • Work with a strong visual contrast – depth of field, and bold colors attract eyes.
  • Keep overlaid text to a minimum. If you really need it, keep it large and simple.
  • Keep backgrounds simple.

Showcase images that inspire, to make your audience want to learn more

Some things to consider:

  • Show the product or service being promoted.
  • Feature a single product per image.
  • Avoid stock photography; if using stock, make sure it connects with your brand and story.

Words can help your audience evaluate your message and take action

Some things to consider:

  • Give key details about your product and brand so your audience don't have to leave their feed.
  • Plan for the right copy lengths – Headlines are 25 characters, Descriptions are 90 characters and the Business Name is 25 characters.
  • Write for the conversion, not just the click .
  • Use conversational language.
  • Write copy in sentence case.

Head to the Creative Guidelines center for further information to help you craft your work across other YouTube and Google formats – presented by Think with Google.