Entering a new year can feel like taking a plunge in an ice bath or a cold pool.
It’s exhilarating. And the experience is more pleasure than pain when you keep your focus on the things that are vital.
So as you step into 2023 with ambitious business goals, stay centered on consumer insights and tested marketing strategies. This will help you navigate what lies ahead with confidence.
For a solid head start, dig into our top 10 reads from 2022. They provide marketing insights and strategies on how to move forward even amid uncertainty.
Consumer insights for stronger relationships with audiences
Search trends reveal key consumer insights
What people search for online speaks volumes about what’s important to them. The Year in Search 2022 report sifts through billions of searches to reveal three consumer insights that will help you build trust with audiences in APAC.
What matters to culture, creators, viewers, and brands
Across the region, YouTube is reaching more viewers, shaping cultural conversations, and helping creators pursue their passions. Learn why the platform matters in APAC, and how you can use it to build relationships with audiences that drive growth.
Shifting gender views and the need for inclusivity
People are exploring more fluid definitions of gender and sexuality. To meet their evolving needs, rethink gender models and embrace diverse identities in your marketing, messaging, and product lines.
The sweet spot for expanding your customer base
Southeast Asia’s buoyant digital economy is a sea of opportunities for brands. Find out how you can tap into audience insights and the growth pathways of various sectors to maximize business opportunities.
Marketing strategies that drive business growth
Use marketing automation to achieve speed and scale
The majority of searches on Google are multi-day user journeys powered by machine learning. So it’s crucial to keep pace with how people are searching by reaching them at speed and scale. Three leading brands share how they do it using the marketing automation solution Performance Max.
Grow user loyalty with an app marketing strategy
APAC consumers prefer interacting with brands through apps. But given the billions of apps on Google Play Store alone, your brand needs a winning app marketing strategy to increase usability, build loyalty, and stand out.
Set up a marketing experiment engine
Hélène Duval, who leads Growth Marketing for Google APAC, shares a page from her personal marketing playbook on how to tap into behavioral motivations to build an experimentation engine that drives sustainable growth.
Deliver sales results with video campaigns
To achieve swift sales growth in times of uncertainty, make viewer-first video campaigns part of your marketing plan. Engaging video ads can help your brand transform attentive viewers into excited shoppers.
Unlock growth with third-party ads on e-commerce sites
Third-party ads can be a rich source of revenue for e-commerce sites. Discover how you can seamlessly integrate third-party ads into your site to grow revenue and enhance the online shopping experience for your customers.
Invest in first-party data for first-mover benefits
Being privacy ready in APAC is not a matter of “if,'' but “when,” and publishers who invest in privacy now can enjoy first-mover benefits, including growth in customer trust and ad sales.