As we enter the year-end Mega Sales season, people are turning to Search to find what matters to them. With 75% of shoppers using newly discovered brands instead of familiar ones, we explore the top tips for businesses to maximize seasonal sales moments and be easily discoverable when people come to Search to shop.
Responsive Search Ads (RSA) can put your product in the spotlight with personalized ads that are relevant to the shopper.
Use Image Extensions in Search to upload rich, relevant images to enhance the message of your existing text ads. Advertisers are seeing up to 10% increase in click-through rate when image extensions appear with their Search ads.7
Broaden your keyword match type to Broad Match with Smart Bidding to show up at the right moments when shoppers are researching. Advertisers who adopt RSA in tandem with Broad Match + Smart Bidding see +20% conversions.8