Long gone are the days when TV was the only source of video entertainment. Nowadays, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV. But that doesn’t mean TV content and TV screens are on their way out. Here are three trends playing out on YouTube that illustrate how people’s definition and expectations of video entertainment are changing.
United States
3 Trends that Show How the Very Notion of TV Entertainment is Changing
May 2018
Others are viewing
Marketers who view this are also viewing
-
InfographicInfographic
YouTube: The Philippines’ most popular online video platform
-
Case StudyCase Study
Sight, Sound… and Sales: Teen Romance, Hit Love Song Lifts McDonald’s Sales
-
Case StudyCase Study
Telco’s clever horror-comedy digital campaign wins over Filipino consumers
-
ArticleArticle
How people decide what to buy lies in the ‘messy middle’ of the purchase journey
-
ArticleArticle
Video in Southeast Asia: the Shift to Mobile and What It Means for Marketers
-
ArticleArticle
Beyond 2021: What’s next for gaming in APAC?