4 New Moments Every Marketer Should Know

October 2015

Consumer behavior and expectations have forever changed in APAC. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.

The power of intent: YouTube is big for Thai brands