With AI’s growing strength, i-dac Bangkok decided to explore if AI-powered Search campaigns could help its client, Mitsubishi Motors Thailand, acquire incremental high-quality leads while ensuring cost efficiency.
Combined with Smart Bidding, broad match keywords outperformed other match types by capturing evolving high intent keywords, driving a 191% increase in online leads at a 65% reduction in cost per qualified lead.
“Using broad match and Smart Bidding helped Mitsubishi expand keyword coverage and reach broader audiences,” said Kanon Vattanapayoongkul, group business director at i-dac Bangkok. “It's a very simple and time-saving solution. We plan to scale this success to other campaigns going forward.”
LS Digital worked with Axis Mutual Fund to use Google’s AI-powered ads not only to drive verified leads who have a higher propensity to purchase mutual fund schemes, but to acquire new customers as well.
The team decided to adopt Performance Max with the new customer acquisition goal to efficiently acquire new customers. To support this goal, they used strong audience signals, like first-party data from verified users and in-market audiences, to speed up the campaigns’ learnings in acquiring new verified users.
By taking the step forward to test the new customer acquisition goal on Performance Max, LS Digital and its client saw 45X growth in revenue from new users and a 250% increase in total registered users at a 58% reduction of cost per registration.
According to Nikhil Khatri, associate vice president of biddable performance at LS Digital, “We are always looking for new ways to scale our clients’ businesses with a sharp focus on efficiency. The new customer acquisition goal in Performance Max campaigns has helped us get great results for Axis Mutual Fund, with 3X more registrations at 58% lower costs. Just by adopting a focused goal, we increased the growth in new user revenue by 45X.”
Increase conversions with new video creative
Agency SEM and its client LC Waikiki, a market-leading fashion brand in Türkiye, used asset testing functionality to deploy new video creative in Google’s App campaigns for installs. The team designed an experiment with an equal audience split and a high 95% confidence interval threshold. They wanted to ensure the results would be as conclusive as possible since the test would have a lasting impact on their app creative strategy. They tested video assets that focused on their app’s unique selling proposition and limited-time offers.
LC Waikiki’s new video assets outperformed its evergreen assets, generating a 32% increase in installs and a 7% reduction in cost per install across video inventory.
“We know that providing the smart algorithms of App campaigns with a high number of quality creatives is crucial for best results,” said Erim Birol, digital marketing manager at SEM. “With this experiment, we were able to observe the incremental benefits with tangible results.”