When it comes to online video, one word summarizes the trends in consumer behavior: "more." The insights below show consumers are spending more time on more devices with more focus and passion for online video than ever. Does online video deserve more of a role in your 2017 media plan as a result?
5 Online Video Trends to Inform Your 2017 Media Plan
Celie O’Neil-Hart,
Howard Blumenstein
/
September 2016
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Celie O’Neil-Hart
Contributor, Video Marketing at Google