Update from August 2023: Looking for the latest insights into innovation in marketing? Our AI handbook contains valuable, up-to-date resources on this game-changing technology. Alternatively, catch up on the marketing trends shaping the next five years.
In the last year, the Retail industry has been catapulted into a completely new playing field. We saw traditional retailers find new ways to innovate in digital mediums. And the ones that succeeded created a consistent and comfortable experience for their customers, even when consumers had to shift to new channels.
Now that we’re more than 12 months into the pandemic, many retailers are wondering what’s next.
Our new digital marketing podcast, Listen & Think with Google, will lay out the new retail landscape to help you navigate it with confidence.
Digital innovation in a new marketing landscape
Our panel of experts from Google and Euromonitor explore a number of strategies you can apply, in addition to examples from retailers who are doing it right – from Northern Europe and beyond.
Kyle Galvin, Principal at Euromonitor, and Stephanie Christensen, Analytical Consultant at Google Denmark join moderator Pablo Perez, Google’s Head of Market Insights for Spain and Portugal. They discuss where the retail landscape stands today, why an omnichannel presence is key, how brands have adapted in this new environment, and what actions businesses can apply going forward.
Wellbeing: Turn off and tune in
While digital has been instrumental in adapting business models in a pandemic, more and more of us are experiencing ‘screen fatigue’. Wellbeing is important, and we highly encourage you to take a well deserved screen break and tune into the podcast, Listen & Think with Google: Digital Innovation in a New Marketing Landscape, to find out more.