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Technology is becoming more inclusive to people that otherwise don't have access to it
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So the fact that it's becoming a lot cheaper and accessible means that everybody can become part of an online learning experience
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I'm Razia van der Schuur. I am the founder of Fouir Academy
0:21
Fouir Academy is a digital academy that empowers young, disadvantaged people to learn digital skills
0:29
Voiceover: What aspects of traditional marketing are still applicable to digital marketing?
0:34
Traditional marketing definitely revolves around the importance of the customer and around behaviour
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So I think no matter where you go and how you market, the importance that you will always need to take with you is defining your customer first
0:49
And always making sure you're putting the people before your ad
0:53
Voiceover: What trends will we see in publishing over the next decade?
0:56
Everybody is online not for publishing. People are online to socialise and publishing needs to move to a more social environment
1:04
And that's where publishing will change for the most part
