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67%

of searches about upsets during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occured on mobile.

Related Data

Viewers who watched an ad twice on mobile had a significant lift of 23% in unaided brand awareness and 47% in unaided ad recall on average.

There was a 40% YOY increase in mobile searches related to March Madness.

Big game social mentions are 4X greater than that of the Academy Awards.

80%

of viewers watch the big game with a mobile device.

63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.