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Viewers who watched an ad twice on mobile had a significant lift of 23% in unaided brand awareness and 47% in unaided ad recall on average.

Related Data

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.


of people say they typically switch between online search and video when researching products to buy.

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.

of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game.