Viewers who watched an ad twice on mobile had a significant lift of 23% in unaided brand awareness and 47% in unaided ad recall on average. Appears In 4 media-planning tips for online video advertising success Related Data During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY. Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years. 80% of people say they typically switch between online search and video when researching products to buy. > 50 % Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time. > 70 % Over 70% of soccer fans watch matches later due to timing issues, like different time zones. 1/3 of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game.