4 X Big game social mentions are 4X greater than that of the Academy Awards. Appears In The Connection Bowl: Why the Big Game Needs a New Name Related Data 440M+ minutes of watch time captured by the top 20 Super Bowl ads on YouTube. Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X. During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY. 7.5M There have been 7.5 million incremental searches for the brands advertising during the big game. The number of searches for the brands advertised during the big game increased 40% YOY. Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.