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Related Data

Viewers who watched an ad twice on mobile had a significant lift of 23% in unaided brand awareness and 47% in unaided ad recall on average.

There was a 40% YOY increase in mobile searches related to March Madness.

67%

of searches about upsets during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occured on mobile.

80%

of viewers watch the big game with a mobile device.

63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.