Alli Mooney profile

Allison Mooney

Head of Trends and Insights, Marketing at Google
Jenny Fernandez

Jenny Fernandez

Analytical Insights Marketing, Google

1 BabyCenter, Millennial Dads Study, June 2015. Based on the online population of U.S. males age 18–54 expecting a child or having at least one child age 0–5 years, n=1,250; millennial dads defined as age 18–34, n=583.
2 Google Data, April 2014 and April 2015, United States.
3 Google Consumer Survey, May 2015. Based on U.S. online population, n=1,233.
4 Google Trends, March 2015 vs. March 2014, United States.
5 Google Data, Q4 2014, United States.
6 "Consumers in the Micro-Moment," Google/Ipsos, March 2015, United States. Based on internet users, n=5,398.
7 Google Data, April 2015, United States. Classification as a "how to" search was based on searches including "how to" and "tutorial" and may not account for every "how to" search on Google.
8 Google Consumer Survey, April 2015. Based on U.S. online population, n=739.
9 YouTube Data, January–May 2014 and January–May 2015, United States.
10 Google Data, April 2014 and April 2015, United States.