48%

of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone.

Google/Phocuswright, U.S., Travel Study, n=673 U.S. smartphone users, 2017.

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An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.
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62 %

People who have a negative experience on mobile are 62% less likely to purchase from that brand in the future than if they have a positive experience.
Google/Purchased
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
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51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
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50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
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30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
Google/Ipsos