Mobile usage per B2B worker is expected to increase from 2 hours per day to 3 hours per day by 2020, driven by millennials, Gen Zers, and the increased use of smartphones by older workers.

Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen

Black millennials watch substantially more YouTube on mobile than other millennials.

Nielsen Electronic Mobile Measurement
72%

of mobile travelers agree that when researching on their smartphones, they look for the most relevant information regardless of the travel company providing the information.

Google/Ipsos Connect
87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

Google/Galaxy
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.

Google/Ipsos