Skip to Content

Mobile usage per B2B worker is expected to increase from 2 hours per day to 3 hours per day by 2020, driven by millennials, Gen Zers, and the increased use of smartphones by older workers.

The Boston Consulting Group/Google, “Mobile Marketing and the New B2B Buyer,” Oct. 2017.

Appears In

How mobile is reshaping the B2B landscape for growth

Related Content

Smarter with data: Using cloud technology to turn data streams into results Measuring for growth: How leading marketers are shifting strategy with 3 key trends Micro-Moments Now: Why you should be the adviser consumers are searching for

Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.
Nielsen

Black millennials watch substantially more YouTube on mobile than other millennials.
Nielsen Electronic Mobile Measurement
72%

of mobile travelers agree that when researching on their smartphones, they look for the most relevant information regardless of the travel company providing the information.
Google/Ipsos Connect
87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.
Google/Galaxy
63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
Google/Ipsos
51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
Google/Ipsos