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An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

Related Data

Mobile searches for "flights to ___" have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami).

48%

of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone.

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.