There has been 49% YoY growth in baby-related how-to searches on mobile.

Related Data

87%

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

Google/Galaxy
60%

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

Google Internal Data

Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits.

Kantar TNS/Google
54%

of people say their phones reduce stress and/or anxiety in their lives.

Google/Heart+Mind Strategies
60%

of people say smartphones help them feel more confident and prepared.

Google/Heart+Mind Strategies
79%

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

Google/Heart+Mind Strategies