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There has been 49% YoY growth in baby-related how-to searches on mobile.

Google Data, U.S. Classification as a "how to" search was based on searches including "how to" and "tutorial" and may not account for every "how to" search on Google, April 2015.

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Millennial Dads Turn to Digital in Their Moments of Need

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Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars).
Google

Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany.
Google Data

> 20 X

The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K.
Google Data

> 10 X

The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany.
Google Data

Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany.
Google Data

Reliability is the second biggest concern among potential buyers of electric cars in the U.S.
Google Data