There has been 49% YoY growth in baby-related how-to searches on mobile. Appears In Millennial Dads Turn to Digital in Their Moments of Need Related Data 87% of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months. 60% of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships. Search is the most commonly used source in the car-buying process, including word of mouth, television ads, and dealer visits. 54% of people say their phones reduce stress and/or anxiety in their lives. 60% of people say smartphones help them feel more confident and prepared. 79% of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.